Anyone who depends on building a database with online subscribers knows this is becoming more difficult by the day. Primarily, the competition for the consumer's attention is fierce. Today's consumer has become much more demanding and savvy when it comes to buying products online or signing up for "stuff." ?

Smart marketers realize the power and profit that comes from a strong alliance through joint venturing. JV's can be one of the smartest marketing moves any online marketer can make.

Something that has become very popular in recent months is where one person or company sweetens the offer of the product they are selling with lots of bonuses. The bonuses can be their own information products or those of others who understand the benefits of this type of campaign. Of course, there is no charge for the bonus products.

There are two primary ways to participate in a JV of this nature. One is to simply give the PDF file to the person who is selling a product. The seller gives the PDF directly to the buyer. The advantage to this is your bonus product gets seen by others. The disadvantage is you don't get access to the buyer's contact information.

The other option is to require anyone who buys a product to go to a link provided by the bonus giver. The link is connected to a page with a form that the consumer fills out. They must leave their name and at a minimum, their email address before they can download the bonus.

When offered the opportunity to partner with other online marketers I usually jump at the chance. However, I the campaign I am most likely to join in on is the one where people sign up to get my bonus. Additionally, I do all I can to make sure the person I partner with is reputable.

Here are the primary benefits to participating in a joint venture.

1. Expanded market reach
2. Gain name recognition within that market
3. Increase credibility through name association
4. Build a database with minimal effort
5. Create incredible value for the consumer

If you are looking for ways to increase your database, reach, credibility and visibility while providing more value to your market, consider joining forces with other progressive thinking entrepreneurs. It could be one of the smartest business moves you make.

Kathleen Gage

Bold, Daring and Inspirational describes the type of speaker you get when you bring Kathleen Gage on board for your next conference or in-house training workshop. Kathleen has a unique and creative approach to helping others understand the power of beliefs, thoughts and actions that promote the marketing mindset. As a marketing, promotions and success author, Kathleen Gage is a corporate trainer and keynote presenter for conferences and conventions. She is a highly results oriented marketing business advisor who designs marketing and promotions programs designed to help you achieve the results you desire in ways you may not have imagined. If you are serious about the results you desire let Kathleen Gage help you achieve your marketing, promotions and sales goals Over the last 25 years, Kathleen Gage has received numerous business awards including the 1995-1996 and 1999-2000 National Speakers Association Utah Chapter Speaker of the Year, 1999-2000 Salt Lake Chamber of Commerce Business Women's Forum Achievement award for business innovation, The Leadership and Communications 2000 Award for Toastmasters International, and the Giant Step Award for 2004 from the Salt Lake Area Chamber of Commerce for business innovation and success. Kathleen is a marketing columnist for the Enterprise newspaper, one of Utah’s most highly respected business publications and a member of the Editorial Advisory Committee for the Salt Lake Tribune, one of Utah’s most widely read daily newspapers. She has also contributes marketing, promotions and sales articles to several business publications and has hosted a weekly talk-radio broadcast.

Kathleen is the author of “101 Ways to Get Your Foot in the Door,” “Message of Hope, Inspirational Thoughts for Uncertain Times” and “Workplace Miracles, Inspiring Stories and Thoughts of Possibility.” She is also the author of the multimedia program entitled “Street Smarts Marketing and Promotions: Success Strategies for Marketing a Business on a Limited Budget” and “Earn More Than Ever Before, Marketing and Promotions Success Strategies for Today’s Real Estate Professional.” Kathleen has traveled throughout the United States, Canada and Europe sharing her message.