Do you recognise this scenario?

Sam woke up one morning with an idea for a niche business on the Internet which he figured would make him $1000, $2000 a month ... even the next Internet Millionaire.

Over the next few weeks, full of enthusiasm, Sam develops his product, writes a sizzling search engine optimized sales letter, develops a really professional looking website, puts together an autoresponder series, uploads everything to the Internet, throws a few hundred dollars at pay-per-click and ezine advertising and starts to see some traffic almost immediately. And then... And then...

Weeks go by and ... Nada - Nothing - Not a single, solitary sale...

What the hell went wrong?

Simply put, Sam put the cart before the horse. Instead of developing his niche product first, he should have found out if there was a market for it.

This is a common mistake, especially amongst newbie niche marketers. With all the hype on the Internet about the easy money to be made from niche marketing, it's not surprising that people get caught up in the excitement of it all and jump into the first niche idea that enters their head.

Any fisherman will tell you that there's no point baiting up your hook and the casting into a pond unless you know that :

1. There are actually fish in the pond
2. The fish are feeding
3. You have the right bait for the fish you want to catch

How do you achieve this?

In a word - "Research".

Before you even start to think about developing a niche product you "must" know :

• If there's a market for the type of product you have in mind?
• If there is a market, are consumers buying?
• What are the types of product consumers buy in that market?

Copyright 2006, Andre Anthony Niche Market Know-How

Andre Anthony

Andre Anthony has been running his own niche businesses on and off the Internet since 1983. He owns and operates Niche Market Know-How a resource for beginning Niche Marketers, where you will find strategies, tips, tools, products and resources for effective niche marketing.