Whenever someone asks me about where and how to find good copywriters for their online promotions, I always give them the same advice that I myself follow. First thing I tell them is to stay away from the auction copywriting services. You're not going to get the best copywriters on there. You are going to find people who can maybe sell themselves, but can't sell anything for you. They bid on price and they are mainly appealing only to price shoppers. I recently interviewed copywriting legend Bob Bly and he put it to me this way: Imagine you need brain surgery. You have three choices: 1.) The best brain surgeon in the world -- who costs $100,000 2.) Brain-Surgeon's-R-US -- will only charge you $50 to do your brain surgery. Who are you going to hire? And it's the same with copywriting. This is your business and your life. This is your bread and butter. This is what is going to give you freedom of time and money. Don't entrust the most important part to anyone who is not the best. Think about it this way: If youve got a product that can sell for $400 or $500, even if you spend $10,000 on a copywriter, isn't it worth it to invest the money? And if you don't have a lot of funds, you can learn how to be a good copywriter (or, at least, good enough) yourself fairly quickly. Go to the search engines and find out who the best copywriters are and study everything they have. Take a month or two to immerse yourself in what they say to do. When you're done, you'll be able to write copy that makes money. Believe me, whether you hire a copywriter or learn to do it yourself, it's worth whatever time and money you put into it to get it right. |
