If you have been online for atleast some time, you know that building a highly responsive list is the best way to go. Unfortunately it's pretty hard to build a good squeezepage that actually converts visitors into subscribers. But if you follow the 4 simple steps displayed below, it will make your life a lot easier...
So let's get it started:
1) You Must Have A Compelling Headline.
Remember, the headline of your Squeeze page is what is going to pull the visitor deeper into your message and get them to take action and give you their name and e-mail address and build your list. If you don't have a powerful headline, you'll never convert the amount of people you want into subscribers.
Since a headline clinic would be beyond the scope of this one article I'm going to give you probably the most successful and powerful headline that you could use on your Squeeze page as a template.
Here it is:
How To ________________ Quickly & Easily
Now just fill in the blank with whatever you are going to educate your prospect about. This could be anything but we'll go over a few quick examples.
Say you train dogs and are going to teach them how to teach their dog to roll over. Your headline would read:
How To Get Your Dog To Roll Over And Play Dead Quickly & Easily
Or maybe you teach people how to fish like a professional and you are going to teach them how to cast perfectly. Your headline would read:
How To Throw The Perfect Cast Each And Every Time, Quickly & Easily
As you can see this template is pretty universal. If you need a headline plug in your subject matter into the blank and you're all set.
Remember that the headline is what is going to actually get the visitor to your website interested enough to read more and ultimately give you their contact information! So don't mess this up because you're message will never be read if you do.
2) The Benefit List.
The benefit list is the group of benefits that are right under the headline that list in detail exactly what is in it for the visitor when they give you their e-mail address.
Using this group of benefits, you're going to get them so excited that the only logical thing left to do will be for them to enter their name and e-mail address.
We'll go over a few template examples you can use and we'll use our fishing example as the study piece. (The bolded, underlined part is the universal part that you can use with any subject and adapt to your situation.)
The Secrets To Casting More Accurately
Easy Way To Know If The Fish Are Where You Are
Save Money With The Purchase Of Simple Lures That Get The Fish Crazy
Spend Less Time Replacing Hooks
You'll want to add your subject after the bolded, underlined portion of the examples above. You can of course think of more benefits, use less or use longer benefits. The sky is the limit, but I typically would go for as much as you can only think of.
Remember, this is your first chance after the headline to make such an irresistible offer that if your prospect leaves your site without signing up for your e-mail list, they will feel like they've lost something big. If you don't make them feel the pain of missing out, chances are they won't subscribe.
3) The Call To Action.
The call to action is the statement after the headline and the benefit statement that tells the prospect exactly what you want them to do.
If you don't tell the potential subscriber what you want them to do, in many cases they will do nothing and leave your website.
Think about it. You've pulled them in with your headline, enticed them to leave their details to get the information you have. So now you need to tell them exactly what they need to do to get that information from you.
Here's a great example call to action:
If you would like to grab a free copy of this must have information right away please enter your name and e-mail address right now. Don't miss the opportunity to get this valuable information at zero cost to you, while it is still available.
4)Rules Of Formatting.
You want to make sure that your site is a centered table. This gives your site a good looking feel and lots of space on the left and right side.
This will also make your site much more appealing to the eye and draw people into actually reading the text more accurately.
When people come to a site that has no margins and see loads of text, they get intimidated and usually leave because they don't want to read a whole bunch of text. That's the nature of the human mind; People want their information fast and in an easily digestible format.
If it intimidates them even a bit, they are outta there.
Usually a one-cell table that's 600 pixels wide, centered in the middle of the page works pretty well and is quite pleasing to the eye. I would recommend keeping the color of the centered one-cell table white and a royal blue type of color OR simple, plain white again for the background of the rest of the page.
You absolutely do not want to use any bright and florescent colors on your page(like yellow or green) because it will strain the eyes of your visitors and they're gone in no-time. Try to stick with fairly neutral colors and colors that don't take away from your sales message.
Now you have a simple, four step system to follow that will allow you to create Squeeze pages as quickly as possible any time you choose.
Remember that the 4 steps above are things you need to do every time. Just skipping one of these steps can cost you upwards of 90% or more of your subscribers so it's definitely in the best interest of you and your bank account to use them. |
