Imagine 24 hours from now doubling your website's effectiveness, getting twice the sales, twice the leads, twice the sign ups, with the same amount of traffic! You can do it for free in 15 minutes just by improving your landing page conversion rate. Most people focus on traffic; however your site conversion rate can dramatically increase the bottom line and open many doors for you. Traffic comes from a variety of sources (search engines, email lists, Pay per click, etc.) but all of the traffic ends up at 1 place: your landing page. By improving 1 of your traffic sources you marginally improve website results, but by improving your landing page, you improve the results from all your traffic sources! It is strange that people will spend tons of time and money on getting traffic and very little on improving conversion rates; stop throwing your money away.

First we need to define 2 terms:

Landing page: The final page a visitor lands on before they take your most desired action (buy, fill out a lead form, optin for emails, etc.).

Conversion rate: The number of visitors that take your most desired action divided by your total visitors. If 100 people visit your site and 3 sign up to receive emails, the conversion rate is 3%.

100s of factors that affect conversion rate, the single greatest factor being your page headline. The headline answers 2 questions for the site visitor: "am I at the right place?" and "does this apply to me?" People will read less than 15 words on your site before deciding whether to stay or not. The headline keeps the visitor on your site and maximizes the most important part of those 15 words. The headline has 1 task: it exactly matches your traffic source phraseology. Does your page headline exactly match the keyword phrase that caused the site visitor to click through? You can accomplish this site headline, traffic source harmony by using 1 of 2 methods:

Method 1. Dynamically generate the headline With some code at the top of your page you can get the search phrase the visitor used from the referring url given by the search engine; then use that phrase as your page headline.

Method 2. Make multiple pages each tweaked for 1 popular phrase. If you sold dreamweaver video tutorials, You could go to overture: http://inventory.overture.com/d/searchinventory/suggestion and search on "dreamweaver" You could then immediately see 3 phrases that account for over 95% of the dreamweaver tutorial traffic: "dreamweaver tutorial", "dreamweaver training", and "dreamweaver mx tutorial"

By doing this analysis you realize 3 pages are needed, 1 for each of the most popular keyword phrases. If you use adwords and one of your ad titles is "Dreamweaver Training", then you'll send all of those clicks to the "dreamweaver training" page. Depending on your traffic source, you will direct the client to 1 of those 3 pages. You can achieve an immediate explosion of increased profits by applying the same strategy to your websites. After modifying your sites, you should see an instant 0.3%-0.5% increase in your conversion rate, imagine an extra sale for every 200-350 visitors!