You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! "But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards' doesn't it?" It sure does but it REALLY works too... And here's why ... When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product's features and benefits. Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product. You'll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too. And, in this mode of no barrier mind-streaming, you'll undoubtedly come up with more creative ideas than the restrictive mind we use when analyzing possibilities... Always use your higher logic to harness your creativity into a final workable solution. But don't inhibit your creative process when initially creating your products... Instead try this... Set out for a dream product state-of-mind that is full of features that can be turned into benefits... What you're doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise... You are in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it. What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product. Writing the sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch. A good way to get you started in using this principle is consulting a good source on sales copy writing. There are many great ones out there to choose from. I highly recommend, Order Button Triggers. It will help you do this quite effectively as it triggers your sale writing creativity using a unique Trigger Association System not found in any other books on the same subject. You can find it at: http://www.OrderButtonTriggers.com (c) By Michael Nicholas, 2004 |
